Borders Reinventing Itself & Severing Relationship with Amazon
Due to increased competition from both brick and mortar and online bookstores, Borders opened a new concept store it hopes will eventually increase sales. Most of the store looks like the competition except for an area described as a digital center. At this new digital center one could download music to their mp3 player, download ebooks, burn music to cd’s, research your family history, print photos and produce hardcover photo albums.
I am not sure about the photo albums but everything else seems to make sense. I have developed a few digital photo albums online and it can take hours and hours to organize the finished product. I think I would rather do that from the comfort of my home.
Borders is also going to sever their online presence with Amazon and start developing their own web site for selling Border products. Borders had been selling their products through Amazon for nearly 7 years.
Via USA Today