Borders Online Bookstore Launches Today
Borders had initially partnered with Amazon to serve as its online retail vendor. A year or so ago, Borders severed that relationship and made plans to start its own e-tailing presence. The beta launch is over and customers can now buy from Borders.com direct.
There are still a ton of glitches to the site. For example, Kresley Cole’s Desires After Dusk is a featured book, but when clicking on the link to buy it, we are presented with an “We’re sorry. This feature is temporarily unavailable. Please try again later.”
Customer reviews are allowed only if you are logged in. The Review Policy Guidelines include the following:
We reserve the right not to post your review if it contains any of the following types of content or violates other guidelines:
* Obscenities, discriminatory language, or other language not suitable for a public forum
* Advertisements, "spam" content, or references to other products, offers, or websites
* Email addresses, URLs, phone numbers, physical addresses or other forms of contact information
* Critical or spiteful comments on other reviews posted on the page or their authors
In order to rate a review helpful or flag it for removal, you must also be logged in. This is one way to increase accountability although I think the “critical or spiteful comments” language leaves the door open to remove any number of non positive reviews.
I really like the way that Borders is focusing on the covers of the books. It’s a great way for readers to instantly identify with the books.
There is a link for ebooks, but it directs you to a page where you have to download software which is likely built on the Sony Connect platform. It appears that the only format of ebook you can buy from Borders is Sony ebook.
Finally, there is an affiliate program. That is where blogs like Dear Author can earn money off the purchases by readers here. The affiliate program is not up and running but when it is, we’ll look into it.