Borders Cutting Back on Stock – Going Face Out for Books
There is a fascinating article available for free on the Wall Street Journal (it was pay yesterday) about changes at Borders’ stores. Borders believes it can sell more books if they are face out on the shelves than spined and therefore is cutting back on stock. It will have fewer books in store, but give more visible placement to those in stock.
I don’t know quite what to think of it. On the one hand, I think that there are too many books getting published and would love to see fewer books with greater quality however, who decides what books aren’t getting sold? The bookstores? The publishers? The sales dept?
I have heard that the reduction of stock by the second largest retail chain in the US (Borders, of course) is going to adversely affect some authors because newer and midlist authors who don’t get the face out opportunity will have less and less shelf time and therefore less time to make a name for themselves.
With the rising sales of Amazon, though, perhaps midlist and newcomers will find salvation online.
Thanks to emails from Jill F and Tina.