Borders and Sony will launch a co-branded eBookstore with 25,000 titles which sounds about right if the plan is to stock mostly fiction books. It sounds like you will have to have a special eBook Library software in order to purchase the titles or access the new bookstore front. Only those who purchase a Sony Reader will have this access. Borders will allow T-Mobile customers to wirelessly access the new eBookstore and purchase an ebook if you are inside a Borders store.
It sounds like a great idea made innumerably complicated by the restrictions. Why does there need to be special software? Is it going to be yet another super proprietary ebook format? Don’t you have pay for T-Mobile access at Borders? So you have to pay to get wireless connectivity and then you pay for the book? It’s like charging a cover charge to get into Borders to buy a book. This is not my idea of making ebooks easier to obtain by the reading public.
Via Publishers Weekly.