The guys over at MobileRead noticed that the Borders Beta didn’t have the Sony Reader listed or any ebooks. In fact, in searching ebooks, Bob Russell noted that you received a sad error message: ” Did you mean books?”.
Cheer up guys, Borders and Sony are launching a co branded eBook Store and will expand the existing markets for the Sony Reader. Borders online store used to be managed under the Amazon flag and in leaving Amazon, Borders plans to fight for its online market share. Currently the Sony Reader is offered in 270 Borders stores. Beginning in October, that number will increase to 500 stores nationwide.
Also in October, Borders will launch an ebook store that will be supported by Sony. There is no word whether Borders will offer any other formats such as Mobipocket (Amazon’s company); Microsoft Reader (LIT); eReader; or any other popular formats. EBook promotion will be included in the Borders “Shortlist” customer email.
Via Press Release