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Borders and Sony to Launch a Co Branded eBook Store


The guys over at MobileRead noticed that the Borders Beta didn’t have the Sony Reader listed or any ebooks. In fact, in searching ebooks, Bob Russell noted that you received a sad error message: ” Did you mean books?”.

Cheer up guys, Borders and Sony are launching a co branded eBook Store and will expand the existing markets for the Sony Reader. Borders online store used to be managed under the Amazon flag and in leaving Amazon, Borders plans to fight for its online market share. Currently the Sony Reader is offered in 270 Borders stores. Beginning in October, that number will increase to 500 stores nationwide.

Also in October, Borders will launch an ebook store that will be supported by Sony. There is no word whether Borders will offer any other formats such as Mobipocket (Amazon’s company); Microsoft Reader (LIT); eReader; or any other popular formats. EBook promotion will be included in the Borders “Shortlist” customer email.

Via Press Release

Jane Litte is the founder of Dear Author, a lawyer, and a lover of pencil skirts. She self publishes NA and contemporaries (and publishes with Berkley and Montlake) and spends her downtime reading romances and writing about them. Her TBR pile is much larger than the one shown in the picture and not as pretty. You can reach Jane by email at jane @ dearauthor dot com


  1. Sarah McCarty
    Sep 20, 2007 @ 05:59:15

    Well, this is not exciting to me unless Sony’s new e-reader is:

    1) tremendously more ergonomically friendly. It only took me two seconds holding the first version to give it a hearty thumbs down.
    2) Can read more formats.

  2. Penny
    Sep 21, 2007 @ 11:09:54

    i have got to admit this book is pretty good

    love ya


  3. Dan
    Sep 24, 2007 @ 07:52:25

    I own a Sony Reader, I use it all the time and it works great. However, I use it only for public domain books. I won’t be buying any books soon since they cost as much as the paper version, and paper is definitely still a better read.

  4. Wicked
    Nov 18, 2007 @ 21:55:49

    I was skeptic that digital reading would be a big deal – after all the book is the perfect package. But as someone who travels and is constantly trying to take the right books its really fab to be able to take so many and I now know why i love it. Its just a new way, not a replacement.

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