I don’t know of other retailers allowing this but I think it is a great idea. Borders will send mobile alerts to your cell phone complete with special offers and coupons to be used straight from the cell phone. This way you don’t have to go back home to get that 30% off coupon before buying that hardcover you’ve been waffling about because the coupon will always be with you.
You have to be able to accept text messages and obviously be willing to give up your phone number to Borders, but for me, it’s worth it. Of course, I gave all my information to HarperCollins in an effort to win a free SAK bag. I’m pretty easy that way.
Thanks Jayne for the tip.