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Bookstores Buoyed by Harry Potter But Future Looks Grim

Borders, Barnes and Noble, and Books a Million (BAMM) all experienced profitable quarters due to the scads of people buying Harry Potter books.


Sales in the quarter ending in August 2007 rose 10.4%.

Excluding the sales of Harry Potter, the same store sales for Borders showed only a 0.4% increase compared to the previous year sales. With the Harry Potter sales, Borders sales were up 9.7%.

Via ShelfAwareness.

Barnes and Noble
Earnings for Barnes and Noble rose 9% on the spine of Harry Potter and the Deathly Hallows. Excluding the sales of Harry Potter, Barnes and Noble had a same store sales increase of 1 percent.

Barnes and Noble expects to have a loss of 6 cents to 10 cents per share in the upcoming quarter given that same store sales growth is flat (or nearly so).



Books a Million experienced a 9.6% rise in net sales with a 6.6% gain in same store sales. I could not find an article that parsed out what the gain would have been without Harry Potter but given the Borders and Barnes and Noble results, I would suspect that most of the growth was due to Harry Potter.

Via Stockhouse.

*the same store sales is an important measurement because it measures growth within existing stores instead of counting for new store growth

Jane Litte is the founder of Dear Author, a lawyer, and a lover of pencil skirts. She self publishes NA and contemporaries (and publishes with Berkley and Montlake) and spends her downtime reading romances and writing about them. Her TBR pile is much larger than the one shown in the picture and not as pretty. You can reach Jane by email at jane @ dearauthor dot com


  1. Jill Myles
    Aug 30, 2007 @ 09:19:36

    I suspect that marketing is going to do their best to create a ‘new’ Harry Potter phenomenon with some other author to keep the trend going.

    Whether or not they can do that remains to be seen. It’ll be interesting to watch, though.

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    Sep 03, 2007 @ 04:48:31

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