Bookstores at the Big Screen
Borders are adding 37 inch flat screen tvs to show “original programming, advertisements, news and weather.” My suggestion would be to add ESPN and football and it can be what one comedian (whose name I don’t remember) calls Daddy Daycare – the place where Dad’s can go while women are shopping. Ned usually heads to the magazine section where he can look at Motor Trend and Car & Driver while I take the time to buy a latte and browse the five hundred new romance releases.
I have to wonder whether book trailers will make it onto Borders TV because if Borders is getting ad money from Ford, can any author but the most bestselling (read: Nora Roberts, James Patterson) afford to get on Borders TV?
Via New York Times