Independent booksellers are beginning to offer free wi fi to increase customer traffic. Bridget Rothenberger told Bookseller This Week that offering free wi-fi was “one of the smartest decisions” and that she would “recommend it to every bookstore.”
I love free wi-fi. Panera Bread offers it free but Barnes & Noble only offers a pay (as does Borders). Guess where I go to get a snack and read my book? Yep, Panera. If there was a bookstore that offered free wi-fi, I would be there instead.
Via Shelf Awareness
Burger King in my area also offers free wifi, which has been great since it’s been constant winter and the kids can’t run and play like they need to. I send them off to kiddieland while I sit down and surf. McDonald’s makes you pay. Someday I’d like to go to Panera, but then I’ll be sad the kids aren’t little.
I love this! When I travel I’m always looking for the local Panera for just that reason, but if there’s a bookshop offering it…I’d rather be there and make a few purchases before it was time to leave.