Feb 9 2008
A new study indicates that bloggers and social networks could have a direct impact on album sales. The research indicated that there was a direct correlation between the amount of “chatter” prior to the release of an album and its eventual sales. The more chatter, the better the album sold.
Based on the volume of books Dear Author receives on a weekly basis it seems publishers are also trying to utilize these non-traditional advertising channels.
Via ars technica