Romance, Historical, Contemporary, Paranormal, Young Adult, Book reviews, industry news, and commentary from a reader's point of view

Bloggers Good Predictor for Sales

A new study indicates that bloggers and social networks could have a direct impact on album sales. The research indicated that there was a direct correlation between the amount of “chatter” prior to the release of an album and its eventual sales. The more chatter, the better the album sold.

Based on the volume of books Dear Author receives on a weekly basis it seems publishers are also trying to utilize these non-traditional advertising channels.

Via ars technica

Ned Litte

is Jane's long suffering husband who enjoys high fantasy novels and the occasional romance that Jane disguises as a fantasy book. He is also the photographer and artist of the multimedia reviews here at Dear Author.

One Comment

  1. Jill Myles
    Feb 10, 2008 @ 12:33:00

    I think this is definitely true. Case in point – I bought the first Vampire Queen (Joey Hill) book on Jane’s recommendation. I liked it a lot. I completely forgot about the sequel and would never have known that it was in stores until Jane reviewed it. So I immediately went out and bought it.

    I think it’s kind of a ‘bringing it to your attention’ sort of thing moreso than Good Review/Bad Review.

    ReplyReply

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