In an interesting move, Adobe is giving away two major pieces of intellectual property away for free. Earlier this year, it released Premiere Express, an online video editor. Available at YouTube (known as YouTube Remixer), MTV.com and Photobucket, the video editor allows you to upload your video and use the program to cut the video, add transitions, and generally make your production more polished. (Note, use this program for Friday’s Lego video).
Another program in development is Photoshop Express which is a free online photo editor that serves as a compliment to Adobe Photoshop. Photoshop is one of the best photo editing programs on the market.
What I find fascinating is that Adobe is giving away these products and tools as a way to create brand loyalty for future consumers that currently can’t afford the $500+ versions, i.e., teens and college students. In the recent RT article, there was much ado about authors who were giving away their IP for free. Essentially, they are trying to do what Adobe, a successful international corporation is doing, create a following who will buy the product after getting a taste of how good it is for free.