Usually when Amazon reviews are penned by the family members, it is done so with the intent to bolster star rankings but maybe the most effective Amazon reviews are ones that generate controversy which in turns stir booksales.
According to GalleyCat, Rachel Sontag wrote a memoir, House Rules, about growing up with an emotionally abusive father and her attempts to escape. Sontag’s father wrote a scathing two part response. Well done Mr. Sontag, because there’s nothing like this little online drama to give readers a taste of what a drama filled party the memoir will be. It’s viral marketing at its best. (trying to see the silver lining here folks).