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1 in 4 Teens Will Buy an Iphone: Will Publishers Meet...

When Steve Jobs announced the IPhone earlier this year, I was mesmerized. It looked cool and revolutionary even if it really wasn’t. I’m not alone in my IPhone lust. Piper Jaffray released a survey that showed 84% of teens are aware of the Apple Iphone and 1 in 4 are willing to lay out the Benjamins for the phone. With the increased screen space, this is a perfect device on which teens can read ebooks.

The challenge is that so many of the young adult novels are not in ebook format. Even publishers such as Harper Collins and Simon & Schuster who have really put a lot of emphasis on digitization aren’t catering to the teen market. With Young Adult reading on the rise, shouldn’t the publishers meet that need in a digital way?

Jane Litte is the founder of Dear Author, a lawyer, and a lover of pencil skirts. She self publishes NA and contemporaries (and publishes with Berkley and Montlake) and spends her downtime reading romances and writing about them. Her TBR pile is much larger than the one shown in the picture and not as pretty. You can reach Jane by email at jane @ dearauthor dot com

One Comment

  1. LinM
    Apr 11, 2007 @ 14:31:31

    Whoa – I thought that the iPhone didn’t have an ebook reader and Jobs doesn’t want to open it up to 3rd party applications because ??? Plus, I heart the iPhone in theory but I would want to try an ebook reader on a device with no control keys before putting any cash on the line.

    OTOH – more YA ebooks – oh yeah. My daughter would love it.

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