Borders is running a Buy 4 Get 1 Free special for romances. When I first saw this discount notice in my inbox (which works out to about $1.25 off per book), I thought, “Sweet.” But apparently, I should have thought “those rat bastards.”
According to blogger at TensionBreaker:
Offering consumers 5 romance novels for the price of 4 (and making the offer a week before Valentines Day) crosses the line from “meeting the consumer’s untapped needs” to “exploiting the consumer’s human frailty at a time of emotional weakness.”
I think offering the coupon on St. Patrick’s Day would be particularly insidious given how liquor can also “exploit a consumer’s human frailty”. Perhaps Columbus Day would be an appropriate time for Borders to run the special?
I went to the Borders site to see if it was engaging in any other nefarious business practices and it was. It is offering Hogfather, the movie version of Terry Pratchett’s novel, BEFORE YOU CAN BUY IT IN THE STORES! If that is not exploiting human frailty of those weak willed addicted to Pratchett, I don’t know what is.
Please, readers, we must band together and put a stop to this corporate attempt to exploit us. I suggest we take up a letter writing campaign and demand this discount not be offered during any holiday during which we weak women might be emotionally susceptible to the ploy of getting us to buy more romance books!