New Romance Marketing Expert at Borders
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I have to just give a plug for my dear friend, Tina Trevaskis, who is now the new Romance/Horror & Westerns Marketing Specialist at Borders Group Inc. Tina is a huge lover of romance. I met Tina over 7 years ago (I think) due to our mutual love of romance. Of course, her goal is to sell as many romances (and horror and westerns) as possible so any marketing decisions will be geared toward that. I’m also sure she’ll take extra care to avoid misspelling names, JMC!
I am really excited that Tina, someone who loves the genre, will be leading the marketing charge at one of the largest retail book selling chains in the US. I bet if you’ve got a suggestion on how Borders can better serve its romance readers, Tina would love to hear it. (Or maybe not but eh, that’s what the comments are for, right?)