Romance, Historical, Contemporary, Paranormal, Young Adult, Book reviews, industry news, and commentary from a reader's point of view

Sony Insults Librarians; Moves to Cut off Nose


image from jdawg.

Sony has a new ad campaign presumably to stir excitement about the next generation of Sony Readers likely to debut this fall. It’s slogan is “Sexier than a Librarian.” Now having seen SuperLibrarian, Wendy, in her slinky black halter dress this summer, I can certainly say that no electronic device is sexier than she. Maybe Sony shouldn’t insult those individuals who are encouraging reading because isn’t that what Sony wants? More readers? and less pissed off Librarians?

Since it seems like the week of Re-Rewrites, let’s help Sony think of a better slogan. My selections:

  • Sexier than the Kindle
  • Sexier than Harlequin’s ad featuring the woman with pot holders
  • Sexier than your left foot (but not the right one, that’s Hot)
  • Speaking of “that’s hot”, Sexier than a Washed up Pop Star
  • Sexier than the Playstation
  • Sexier than the Guys Who Created the Playstation
  • Sexier than the Guys Who Created the Reader
  • Sexier than your shirt

Your turn, ladies and librarians.

Jane Litte is the founder of Dear Author, a lawyer, and a lover of pencil skirts. She self publishes NA and contemporaries (and publishes with Berkley and Montlake) and spends her downtime reading romances and writing about them. Her TBR pile is much larger than the one shown in the picture and not as pretty. You can reach Jane by email at jane @ dearauthor dot com


  1. Kerry Allen
    Sep 13, 2007 @ 11:18:34

    Sexier than the dumbass who created the “Sexier than a librarian” campaign.

    (For damn sure) Sexier than Fabio.

  2. Linsey (Bookseller Chick)
    Sep 13, 2007 @ 13:00:31

    Dude, forget the words. What’s with that backdrop? It lacks just as much imagination as the slogan.

    Here’s my attempt:

    “Because readers are sexy.”

    I’m not feeling the ad genius right now, but then again, neither were they when they wrote this.

  3. Robin
    Sep 13, 2007 @ 13:03:32

    Or how about “Because reading is sexy”? Or “Nothing’s sexier than reading . . . except the Sony Reader,” or “Nothing’s sexier than reading . . . except doing it on the Sony Reader”?

  4. Ann Bruce
    Sep 13, 2007 @ 13:16:41

    Sexier than Derek Zoolander!

    Speaking of “that's hot�, Sexier than a Washed up Pop Star

    Paris Hilton never reached pop star level. Unless you mean Britney…

  5. Ann Bruce
    Sep 13, 2007 @ 13:18:28

    Sorry. Forgot to add the why for DZ.

    Because “at the Derek Zoolander Center For Children Who Can’t Read Good And Wanna Learn To Do Other Stuff Good Too, we teach you that there’s more to life than being really, really good looking.”

    I love that movie.

  6. Charlene Teglia
    Sep 13, 2007 @ 14:01:46

    Hmm. I took that to mean librarians *are* sexy, so the Sony Reader is achieving something by surpassing their sexiness quotient.

    But okay, slogans. “The Sony Reader. Too sexy for your shirt.” Unless it’s not pocket sized in which case…”Is that your Sony Reader or are you happy to see me?”

  7. RfP
    Sep 13, 2007 @ 14:24:07

    I took it that way too:

    Librarians = sexy.
    Sony Reader = more sexy even than that.

  8. TeddyPig
    Sep 13, 2007 @ 15:13:46

    It’s just a dang OVERPRICED grey scale non-touch screen with very little memory and some chintzy plastic buttons. A prehistoric refresh rate that reminds me of a Commodore CPM green screen.

    55.00 to get a 2 gig card for the dang thing.

    I am sorry but the non-touch screen just seemed silly in this day and age of the iPhone.

    Oh and they have a whole BART station walls, stairs, poles, covered in this advert I pass through everyday.

  9. sherry thomas
    Sep 13, 2007 @ 16:22:17

    I, too, have witnessed the hotness that is SuperLibrarian. And no measly handheld device could come close to comparison.

  10. Kaz Augustin
    Sep 13, 2007 @ 18:46:47

    Teddy, did you say NON-TOUCH? Oh, that’s just plain inexcusable. It really irks me that they can have absolutely amazing whizz-bangs for their domestic market, but the international market always seems to get the dregs. There’s a cultural mindset here I’m not liking too much.

    And I’m still holding out on my opinion of their CEO, Sir Howard Stringer. Yeah, okay, he can swim with the sharks at TV networks, but he’s still yet to impress me as CEO of Sony. I’m sick of marketing/publicity chumps heading up technical companies.

  11. Wendy
    Sep 13, 2007 @ 20:30:48

    Jane and Sherry – your checks are in the mail ;-)

    Picking on the librarian stereotype is shooting fish in a barrel – you’d think their marketing department could have come up with something better. My suggestion? Sony Reader, Your Bedroom Just Got Sexier.

  12. Kathryn Lively
    Sep 13, 2007 @ 22:32:38

    So easy a caveman can do it.

    Maybe librarians will get their own show from this, too.

  13. Jackie L.
    Sep 13, 2007 @ 23:07:51

    My son used to work in the Geek Squad, right next to a sign that read, “Why deal with your broken computer yourself? It’s not like we can get a date.” This, my friends, is GEEK HUMOR.

  14. bam
    Sep 13, 2007 @ 23:35:52

    Sexier than your mom…

  15. Rebecca Goings
    Sep 14, 2007 @ 00:30:50

    Sexier than a paperback.

    Sexier than this ad. No, really.



  16. Ann Bruce
    Sep 14, 2007 @ 08:47:11

    “Why deal with your broken computer yourself? It's not like we can get a date.�

    In the words of the imitable Weird Al: “Never had a date/That you couldn’t inflate”

  17. Wyoming Brings the Sexy Back to Reading | Dear Author: Romance Book Reviews, Author Interviews, and Commentary
    Sep 25, 2007 @ 12:00:33

    […] week, there was an ad by Sony for the new Sony Reader that read “Sony. Sexier than a Librarian.” Today, Angela James […]

  18. OK, Sony, Here’s What You Can Do to Make It Up to Us « E-Views
    Jun 07, 2010 @ 19:58:41

    […] photo taken at LAX. Comments about the ad are showing up on library-related sites like Teleread, Dear Author, and LISNews, and a boycott of the reader among librarians has been […]

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