I had great news in my inbox today. Penguin is lowering its retail price for eBooks to match the print retail price. The price decrease is already in effect or going to be in effect soon. This means that instead of Lover Unbound selling for a retail price of $9.99, it should be listed at $7.99 and the bookstore discounts should be based off the new lower retail price. I think this is great for us e-readers and I am happy to see Penguin listening to its customers.