Amazon’s pricing for mass market books has suddenly gone full retail, no discount since the release of the Kindle. When questioned in Newsweek about the low pricing, Bezos said “low-margin and high-volume sale–"you just have to make sure the mix [between discounted and higher-priced items] works." It looks like Bezos is hoping to make more money off the high volume of sales from those mass market purchasers. Like romance readers who account for 21% of the retail book industry.
A sharp eyed reader emailed me the blog post of author Natalie Damschroder.
You know how I said, below, that my book Brianna’s Navy SEAL is selling at Amazon for $15.00 in trade paperback? Last month I paid $10.20.
Doing a random selection of mass markets to be released on Tuesday, it shows that the discount for paperbacks has disappeared.
- Blood Brothers (Sign of Seven Trilogy, Book 1) by Nora Roberts: $7.99
- The Down Home Zombie Blues by Linnea Sinclair: $6.99
- Midnight Awakening (The Midnight Breed, Book 3) by Lara Adrian: $6.99
- Magic Bites (Kate Daniels Series, Book 1) by Ilona Andrews: $6.99
I guess this is one way of forcing readers to purchase the Kindle. If Kindle success rises or falls on the backs of the mass market purchasers, this is going to be ugly because I see a whole bunch of Amazon purchasers being pretty upset about this turn of events.