Dear Author

Poisoning the Well

For better or worse, I have always been a fighter. For the people and principles I care about most, I will go to the mat, and the more unfair a situation becomes, the more energized to set things right I seem to become. I’m one of those cynical idealists who generally doesn’t trust people and yet can’t stop believing in basic ideals about how justice prevails and everything comes around in the end.

But over the last year –and especially the past month– I’ve seen things in and around our book communities that, honest to God, have so shocked and appalled me, and that seem so far beyond what any decent human being would do, that I can’t even figure out where and how to engage effectively and productively. It’s like one of those computer games where you can’t get from point A to point B without stepping in an unseen sinkhole or explosive trap.

This weekend, when the Internet exploded with The Guardian’s appalling breach of reader trust in publishing the disgusting account of author Kathleen Hale gleefully stalking a reader-reviewer, right on the heels of the somewhat less damaging, although not completely unrelated rant by Margo Howard over negative Amazon Vine reviews, I feel like we’re reached a new level of ethical corruption in our book communities, where corporate systems – be they publishers, newspapers, or even authors — are more openly and unapologetically preying on readers, while readers seem to have fewer and fewer places to find safe harbor.

That, for example, The Guardian saw fit to publish the Hale piece, despite all of its obvious problems, is not merely baffling to me, but downright horrifying. How could anyone miss the massive hypocrisy of the moment where Hale’s obsessive distrust and pursuit of a pseudonymous reviewer is unselfconsciously eclipsed by her wholly uncritical trust in and promotion of a pseudonymous practitioner some of the most vile online vigilante injustice against book bloggers we’ve seen in the past decade? How could anyone think that publishing a professional author’s vaguely apologetic and yet not at all regretful hunting down of an amateur book reviewer was a good idea, especially when the author made a slew of completely unsubstantiated and suspect claims against the reviewer, who had NO VOICE in the piece. And for those of you who may have been taken in by Hale’s obviously practiced ‘aww shucks’ confession of her obsessive tendencies, think about the fact that every single thing you think you know about that reviewer comes from a person who a) writes fiction for a living, and b) has absolutely no incentive to fairly represent, let alone make sympathetic, the person she’s hunting down like an animal.

And perhaps worst of all, The Guardian, in running that piece without context or counter-point, threw their considerable journalistic weight on the side of vigilante injustice and thus far seems content to hold to that position. We also know, direct from Hale, that a “contact at a publishing house” confirmed private blogger information with her, and I know we’re all holding our breath in anticipation of a statement from Harper Collins.

But the fact that ANY publisher might have furnished that information to Hale is likely scaring the hell out of anyone who has provided their address to an author or publisher for an ARC or contest. To those authors and editors and promotional staff who have not violated the trust of readers, thank you. To those of you who have spoken out in support of readers and reviews of all varieties, even snarky, sarcastic, snotty reviews, thank you. It sucks that you end up suffering the consequences of these incidents, too.

But for me, the lesson here is explicit: there are publishers and authors who are more than willing to exploit the value of readers to promote their books and then equally willing to participate in the ruination of that valuable resource, should it not seem valuable at the moment to them. Many of us are used to the systematic devaluation of female voices in, well, virtually every community you can name. But this feels like a sucker punch to the gut, and now that I’m getting my wind back, all I can say is congratulations to any of you who helped, supported, or cheered while Kathleen Hale — or anyone like her — lashed out at a reader-reviewer. Not only have you helped diminish the serious implications of real bullying (because wishes are not ponies and negative reviews are NOT bullying), but you are fundamentally damaging the community you simultaneously rely on for its honest, spontaneous enthusiasm about books. You are, in fact, poisoning the very well from which you’ve been drinking.

That there are authors who are endorsing Hale’s behavior is reflective of how twisted the power relationship between authors/publishers and readers is. Authors who are professionally producing commercial products for profit feel entitled to hunt down those who have expressed their dislike of those products, but authors are the powerless ones here? This skewed dynamic, by the way, is one of the reasons I think it’s so important to fight the ‘specialness of books’ rhetoric – because the more we buy into that kind of exclusivity, the more we seem to be removing authors (and publishers) from the realm of commercial producers, and, therefore, from their role as business people and even corporations unto themselves. And let’s not forget how many of these business people see no harm in purchasing positive reviews or hiring marketing services to promote their work, regardless of the ethics or legality of such endeavors. Apparently the decision to ‘put food on the table’ by writing books has become license to stalk. Good to know the rules, although for readers this is no game.

For the most part I’m just pissed way the hell off and galled that authors like Hale benefit at all from the precious resource of honest reader reviews. But I know that many readers are legitimately scared. Blythe Harris has apparently announced that she is giving up book blogging. And anyone who believes that this is a victory does not yet understand how important it is to a vibrant bookselling community to have a diversity of honest reviewing voices, nor how the real value of those most positive reviews is revealed only in the context of the negative ones.

For the first time in the decade plus that I’ve been engaging in book talk online, I feel like in every facet (NOT every author, editor, publisher, and journalist, but every part) of the book writing and publishing industry there is some kernel of tolerance and even advocacy for the victimization of readers, who, if we are to believe all the marketing rhetoric, are supposed to be one of the most important constituencies when it comes to keeping the industry in motion. Theoretically, ideally even, one would think that you would want to protect the autonomy and safety of those you rely on to purchase your books and indirectly market them through independent reviews. Oh, how quaint and nearly old-fashioned Signet’s ethicality in the face of the Cassie Edwards plagiarism case now looks. Although perhaps we should have taken more seriously and ominously Kensington’s acquisition of Janet Dailey or their silence in the aftermath of the Deborah Anne McGillivray revelations.

Not that I begrudge any publisher or author those business decisions that legally maximize their profit – after all, that is part of what makes commercial publishing a viable industry. And the fact that genre fiction, especially, seems to draw so many of its authors from the ranks of its readership makes all these violations seem particularly illogical, even depraved.

In fact, one of the things that strikes me as so odd about this whole fiasco is that we routinely tolerate – even advocate – pseudonymity in the creation of author names, especially when the specter of social disapproval is strong (erotic fiction, for example). But even in more mundane circumstances, like when an author continues to review, or is trying to re-brand, perhaps in a different subgenre or genre, pseudonyms are wielded like shields of divine protection against the possibility or harassment, stalking, and other unseemly effects of daring to be an artiste. If we are so willing to let those who are writing for commercial profit these protections, why in the hell would we not extend them to reader-reviewers and bloggers, many of whom, are getting nothing out of their reviews except the fun of talking about books with people on the Internet?

When I really think about this, I realize it’s been growing in plain sight for many years. I know that there have been some more blatant examples in the past few years, but all of the ‘oh, we should be nice in our reviews’ talk, tales of the so-called Dixieland Mafia, reader stalking of yore (remember the Emily Giffin incidents), and other admonitions associated with “mean” book reviews have been swirling for years, and apparently we are at a point where enough momentum has built that readers no longer have any reason to trust that an author, publisher, or media outlet will protect their rights and interests at the most basic level of legality, ethics, or human decency. And that’s a seriously fucked up state of affairs, especially when you think about Sunita’s point that the value of the community – its honest spontaneous, and sometimes viral conversation — is what has made it a target to begin with. It’s clear to me that unreasonable people cannot be reasoned with, that no one who justifies the victimization of others would ever think it’s okay if it happened to them. Logic won’t prevail here, and calls for human decency and accountability continue to go unanswered.

So where are we now? Have we finally turned the final corner into complete corruption and chaos? Is there nothing for readers to do but evacuate the community completely, leaving it to those who refuse to do something to keep reading safe? As I said initially, I have always been a fighter, but I am at a loss at this point. I do know that our book community still has many important voices, and it wasn’t too long ago that we saw a powerful communal stand against the silencing of book bloggers. As inspiring and awesome as that was, we’re clearly dealing with something that manifests destruction in myriad ways and from multiple directions at once. Just yesterday a UK reader reported being physically assaulted by an author. How many more have been threatened, stalked, harassed, or even assaulted?

And yeah, I get that not everyone likes everyone else, blah blah blah, but if you look at those standing most steadfast in support of reader rights, it’s reader bloggers – not just the bigger blogs, but all of the wonderful, intelligent, engaged, generous, and interesting readers who care enough about books to put up with all the unwarranted bullshit that being online attracts. And among all of these voices, there has to be something we can do. I know that for the foreseeable future I’m done sending traffic to The Guardian via the Dear Author news. But there has to be more. Among the options that come immediately to mind:

  1. Make our blogging communities private to protect the book talk. This would allow us to keep our priorities intact and to keep ourselves from being so easily exploited and preyed upon;
  2. Stop taking ARCs from publishers, and only take them from trusted authors. It does seem that these promotional items are viewed by some as a contract or an entitlement;
  3. Shut down completely and let the industry professionals deal with this amongst themselves. Let’s see how great things are when there are only 4 and 5 star reviews out there, and god knows how many of them actually authentic;
  4. Collective boycotting of authors, publishers, and/or newspapers. This is unwieldy, I know, although I don’t think a bunch of petitions would do anything at this point.

But what do you think? What are your suggestions for how our book communities should be dealing with this? And where are you, personally, in dealing with this?


ETA: The blogger who initially provided the reviewer’s address has posted her account of the incident, and not surprisingly, it differs in important ways from Hale’s. To wit:

Let me back track a second since this seems to be the super important part. When KH requested Blythe as her blogger, she also asked me to get Blythe’s mailing address for her because she wanted to send her a gift for hosting her for the Bash. I sent Blythe an email and she seemed super excited and gave me her permission to pass on her mailing address to KH. It seemed safe and simple. I read in KH’s article that she was requested to donate some signed books and that’s why she wanted Blythe’s mailing address. When we send invitations out to the debut authors we give them a set of questions. One of those questions is whether or not they will be hosting a giveaway for the event and if it will be open to US, US & CAN, or INT. We never ask any of the authors to host a giveaway nor do we ask them to donate specific prizes. If they have questions about the giveaway we answer them, but that is completely up to them. Most of the authors chose to do a giveaway this year, but we did have quite a few who did not host one.