Apr 29 2008
In the true spirit of viral marketing, I received my first AuthorTalk link in my inbox from a friend. I’m not sure how she found it but I think it was from another person’s blog. And now I am doing my part in spreading the word.
I think the entire point of book trailers was to be an online, grass roots, viral marketing endeavor. Circle of Seven Productions owns the trademark to “book trailer” and is credited with the origination of the concept.
I’ve always wonder about the success of book trailers. The Book Standard used to have the Book TrailerPark for videos but the Book Standard is dead and so is the TrailerPark. That’s a bit how I view book trailers, a sort of promotional dead end. I don’t think that even one trailer has convinced me to buy a book.
There have been several posts about the blogosphere that discuss the book trailer with most people agreeing that the videos do very little for them. Despite the many proclamations of readers and authors who feel unmoved by book trailers, authors still keep making them and putting them on YOUTUBE. As of the writing of this blog post, there are currently 13,200 videos that match the search criteria “Book Trailer.”
But Author Talk is something different. They are very entertaining. I’ve never felt that they were too long (I’ve often felt that about book trailers). I’ve been telling everyone I know about them both via the blog and via email. I’ve had IM conversations with more than one reader about how enjoyable they are which is a first for me. Most importantly, these videos make me want to read the books. I asked Jill Monroe and Gena Showalter, the women behind the Author Talk curtain, for an interview and in true Author Talk style, they presented me with the following interview: