Kobo has chased the “heavy reader” segment in particular. Book buying resembles many consumer markets, where the 80/20 rule operates: 20% of the customers buy 80% of the product. So by Kobo targeting heavy users, they can efficiently sell a larger volume. It’s difficult to get comparable figures internationally, but according to management consultant (and my colleague) Brian O’Leary, the average U.S. consumer buys about 4 books per year, and the frequent buyer purchases 12 to 45 books per year. Humphrey reports that his readers via a Kobo device buy on average four books per month, or 48 per year. Forbes
The upcoming clinical trial, to be conducted in November at Albert Einstein College of Medicine in New York, will evaluate the ring in 60 women over 14 days. The trial will assess the ring’s safety and measure how much of the drug is released and the properties of the ring after use.
The ring stays in place for 30 days. The ring can be used deliver other drugs in the future such as contraceptives or other STI killers. Maybe a new and better condom doesn’t need to be invented? News | McCormick School of Engineering | Northwestern University