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	<title>Comments on: Is Macmillan&#8217;s Retail Price Maintenance Move Legal?</title>
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	<link>http://dearauthor.com/ebooks/is-macmillans-retail-price-maintenance-move-legal/</link>
	<description>Romance, Historical, Contemporary, Paranormal, Young Adult, Book reviews, industry news, and commentary from a reader&#039;s point of view</description>
	<lastBuildDate>Mon, 28 May 2012 08:24:10 +0000</lastBuildDate>
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		<title>By: Bigger Than Agency, Bigger Than E-Books: The Case Against Apple and Publishers &#124; Get A New Domain</title>
		<link>http://dearauthor.com/ebooks/is-macmillans-retail-price-maintenance-move-legal/#comment-362138</link>
		<dc:creator>Bigger Than Agency, Bigger Than E-Books: The Case Against Apple and Publishers &#124; Get A New Domain</dc:creator>
		<pubDate>Thu, 29 Mar 2012 01:12:06 +0000</pubDate>
		<guid isPermaLink="false">http://dearauthor.com/wordpress/?p=17080#comment-362138</guid>
		<description>[...] two legal models that could apply to the publishers’ sale of e-books. One is agency; the other is retail price maintenance. In a genuine agency model, the agent doesn’t own or bear legal responsibility for the stock; the [...]</description>
		<content:encoded><![CDATA[<p>[...] two legal models that could apply to the publishers’ sale of e-books. One is agency; the other is retail price maintenance. In a genuine agency model, the agent doesn’t own or bear legal responsibility for the stock; the [...]</p>
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		<title>By: Bigger Than Agency, Bigger Than E-Books: The Case Against Apple and Publishers &#124; Mid South Web Deals</title>
		<link>http://dearauthor.com/ebooks/is-macmillans-retail-price-maintenance-move-legal/#comment-362124</link>
		<dc:creator>Bigger Than Agency, Bigger Than E-Books: The Case Against Apple and Publishers &#124; Mid South Web Deals</dc:creator>
		<pubDate>Thu, 29 Mar 2012 00:06:18 +0000</pubDate>
		<guid isPermaLink="false">http://dearauthor.com/wordpress/?p=17080#comment-362124</guid>
		<description>[...] two legal models that could apply to the publishers’ sale of e-books. One is agency; the other is retail price maintenance. In a genuine agency model, the agent doesn’t own or bear legal responsibility for the stock; the [...]</description>
		<content:encoded><![CDATA[<p>[...] two legal models that could apply to the publishers’ sale of e-books. One is agency; the other is retail price maintenance. In a genuine agency model, the agent doesn’t own or bear legal responsibility for the stock; the [...]</p>
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		<title>By: Bigger Than Agency, Bigger Than E-Books: The Case Against Apple and Publishers &#124; Ice Skate Domains</title>
		<link>http://dearauthor.com/ebooks/is-macmillans-retail-price-maintenance-move-legal/#comment-362064</link>
		<dc:creator>Bigger Than Agency, Bigger Than E-Books: The Case Against Apple and Publishers &#124; Ice Skate Domains</dc:creator>
		<pubDate>Wed, 28 Mar 2012 19:31:58 +0000</pubDate>
		<guid isPermaLink="false">http://dearauthor.com/wordpress/?p=17080#comment-362064</guid>
		<description>[...] two legal models that could apply to the publishers’ sale of e-books. One is agency; the other is retail price maintenance. In a genuine agency model, the agent doesn’t own or bear legal responsibility for the stock; the [...]</description>
		<content:encoded><![CDATA[<p>[...] two legal models that could apply to the publishers’ sale of e-books. One is agency; the other is retail price maintenance. In a genuine agency model, the agent doesn’t own or bear legal responsibility for the stock; the [...]</p>
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		<title>By: What kind of competition has retain price maintenance for digital books fostered? by Jane Litte &#124; Ebooks on Crack</title>
		<link>http://dearauthor.com/ebooks/is-macmillans-retail-price-maintenance-move-legal/#comment-356557</link>
		<dc:creator>What kind of competition has retain price maintenance for digital books fostered? by Jane Litte &#124; Ebooks on Crack</dc:creator>
		<pubDate>Mon, 12 Mar 2012 12:52:27 +0000</pubDate>
		<guid isPermaLink="false">http://dearauthor.com/wordpress/?p=17080#comment-356557</guid>
		<description>[...] pricing, but the term “Agency pricing” is a misnomer. What the publishers are doing is engaging in retail price maintenance, not Agency [...]</description>
		<content:encoded><![CDATA[<p>[...] pricing, but the term “Agency pricing” is a misnomer. What the publishers are doing is engaging in retail price maintenance, not Agency [...]</p>
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		<title>By: Spice Review</title>
		<link>http://dearauthor.com/ebooks/is-macmillans-retail-price-maintenance-move-legal/#comment-244705</link>
		<dc:creator>Spice Review</dc:creator>
		<pubDate>Thu, 24 Jun 2010 20:32:46 +0000</pubDate>
		<guid isPermaLink="false">http://dearauthor.com/wordpress/?p=17080#comment-244705</guid>
		<description>seems a bit shady to me.</description>
		<content:encoded><![CDATA[<p>seems a bit shady to me.</p>
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		<title>By: Wednesday Midday Links: New Devices on the Horizon &#124; Dear Author</title>
		<link>http://dearauthor.com/ebooks/is-macmillans-retail-price-maintenance-move-legal/#comment-242362</link>
		<dc:creator>Wednesday Midday Links: New Devices on the Horizon &#124; Dear Author</dc:creator>
		<pubDate>Wed, 02 Jun 2010 17:01:39 +0000</pubDate>
		<guid isPermaLink="false">http://dearauthor.com/wordpress/?p=17080#comment-242362</guid>
		<description>[...] with publishers. I would have thought this issue would be ripe for discussion in Maryland because Maryland has an anti retail price maintenance law it enacted after the Supreme Court rendered its Leegin decision. Any citizen can make a complaint [...]</description>
		<content:encoded><![CDATA[<p>[...] with publishers. I would have thought this issue would be ripe for discussion in Maryland because Maryland has an anti retail price maintenance law it enacted after the Supreme Court rendered its Leegin decision. Any citizen can make a complaint [...]</p>
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		<title>By: legal high reviews</title>
		<link>http://dearauthor.com/ebooks/is-macmillans-retail-price-maintenance-move-legal/#comment-235030</link>
		<dc:creator>legal high reviews</dc:creator>
		<pubDate>Fri, 12 Mar 2010 13:59:35 +0000</pubDate>
		<guid isPermaLink="false">http://dearauthor.com/wordpress/?p=17080#comment-235030</guid>
		<description>This seems like a comparable model to the issue with RPM and ebooks. Especially if you consider ebooks content in the same was as brand video games......</description>
		<content:encoded><![CDATA[<p>This seems like a comparable model to the issue with RPM and ebooks. Especially if you consider ebooks content in the same was as brand video games&#8230;&#8230;</p>
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		<title>By: IReadRomance.com &#187; Blog Archive &#187; Hey Amazon&#8230;</title>
		<link>http://dearauthor.com/ebooks/is-macmillans-retail-price-maintenance-move-legal/#comment-232648</link>
		<dc:creator>IReadRomance.com &#187; Blog Archive &#187; Hey Amazon&#8230;</dc:creator>
		<pubDate>Fri, 12 Feb 2010 22:55:18 +0000</pubDate>
		<guid isPermaLink="false">http://dearauthor.com/wordpress/?p=17080#comment-232648</guid>
		<description>[...] Dear Author has an excellent post about the legalities of this [...]</description>
		<content:encoded><![CDATA[<p>[...] Dear Author has an excellent post about the legalities of this [...]</p>
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		<title>By: legal high reviews</title>
		<link>http://dearauthor.com/ebooks/is-macmillans-retail-price-maintenance-move-legal/#comment-232398</link>
		<dc:creator>legal high reviews</dc:creator>
		<pubDate>Wed, 10 Feb 2010 16:17:43 +0000</pubDate>
		<guid isPermaLink="false">http://dearauthor.com/wordpress/?p=17080#comment-232398</guid>
		<description>This seems like a comparable model to the issue with RPM and ebooks. Especially if you consider ebooks content in the same was as brand video games.</description>
		<content:encoded><![CDATA[<p>This seems like a comparable model to the issue with RPM and ebooks. Especially if you consider ebooks content in the same was as brand video games.</p>
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		<title>By: Monday Motivation - thoughts on Amazon and MacMillan &#124; Solelyfictional</title>
		<link>http://dearauthor.com/ebooks/is-macmillans-retail-price-maintenance-move-legal/#comment-232150</link>
		<dc:creator>Monday Motivation - thoughts on Amazon and MacMillan &#124; Solelyfictional</dc:creator>
		<pubDate>Mon, 08 Feb 2010 20:12:08 +0000</pubDate>
		<guid isPermaLink="false">http://dearauthor.com/wordpress/?p=17080#comment-232150</guid>
		<description>[...] been a bit of aÂ  kerfluffle between Macmillan and Amazon (documented, well, everywhere: DearAuthor falls broadly on Amazon&#8217;s side, PubRants broadly on Macmillan&#8217;s, for example. Everyone has an opinion if you google for it). [...]</description>
		<content:encoded><![CDATA[<p>[...] been a bit of aÂ  kerfluffle between Macmillan and Amazon (documented, well, everywhere: DearAuthor falls broadly on Amazon&#8217;s side, PubRants broadly on Macmillan&#8217;s, for example. Everyone has an opinion if you google for it). [...]</p>
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		<title>By: IReadRomance.com &#187; Hey Amazon&#8230;</title>
		<link>http://dearauthor.com/ebooks/is-macmillans-retail-price-maintenance-move-legal/#comment-231602</link>
		<dc:creator>IReadRomance.com &#187; Hey Amazon&#8230;</dc:creator>
		<pubDate>Wed, 03 Feb 2010 16:13:29 +0000</pubDate>
		<guid isPermaLink="false">http://dearauthor.com/wordpress/?p=17080#comment-231602</guid>
		<description>[...] Dear Author has an excellent post about the legalities of this [...]</description>
		<content:encoded><![CDATA[<p>[...] Dear Author has an excellent post about the legalities of this [...]</p>
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		<title>By: Sarah Collins Honenberger</title>
		<link>http://dearauthor.com/ebooks/is-macmillans-retail-price-maintenance-move-legal/#comment-231588</link>
		<dc:creator>Sarah Collins Honenberger</dc:creator>
		<pubDate>Wed, 03 Feb 2010 14:29:59 +0000</pubDate>
		<guid isPermaLink="false">http://dearauthor.com/wordpress/?p=17080#comment-231588</guid>
		<description>Talk, talk, talk. Everyone wants the deals on Amazon, the search inside, the author pages, the reviews, the free shipping, the affordable e-book prices, yet they don&#039;t want the brain and muscle to be allowed to choose what it wants to eat. 

I&#039;m an author in Virginia, with a small press, writing awards and great reviews. Sales on Amazon for me mean people in Alaska chose my books, know who I am as a writer. As long as the &#039;big six&#039; choose to advance huge sums for &#039;potential best sellers&#039; and spend money on lunches to bid on books and big book stores only order from one national distributor, I&#039;ll side with Amazon, and let the &#039;big six&#039; bemoan the state of book selling. They&#039;re using the wrong model and eventually they&#039;ll see the light. Amazon sells over 65 % of the books in this country, hard back, trade paper or e-books. They&#039;ve just started Amazon Encore to vertically integrate the market, and publish their own authors. I don&#039;t have a  business degree, but I&#039;d take 65% over 35 % of anything anywhere anytime.</description>
		<content:encoded><![CDATA[<p>Talk, talk, talk. Everyone wants the deals on Amazon, the search inside, the author pages, the reviews, the free shipping, the affordable e-book prices, yet they don&#8217;t want the brain and muscle to be allowed to choose what it wants to eat. </p>
<p>I&#8217;m an author in Virginia, with a small press, writing awards and great reviews. Sales on Amazon for me mean people in Alaska chose my books, know who I am as a writer. As long as the &#8216;big six&#8217; choose to advance huge sums for &#8216;potential best sellers&#8217; and spend money on lunches to bid on books and big book stores only order from one national distributor, I&#8217;ll side with Amazon, and let the &#8216;big six&#8217; bemoan the state of book selling. They&#8217;re using the wrong model and eventually they&#8217;ll see the light. Amazon sells over 65 % of the books in this country, hard back, trade paper or e-books. They&#8217;ve just started Amazon Encore to vertically integrate the market, and publish their own authors. I don&#8217;t have a  business degree, but I&#8217;d take 65% over 35 % of anything anywhere anytime.</p>
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		<title>By: Kelly McClymer&#39;s Blog &#187; Twitter Updates for 2010-02-02</title>
		<link>http://dearauthor.com/ebooks/is-macmillans-retail-price-maintenance-move-legal/#comment-231453</link>
		<dc:creator>Kelly McClymer&#39;s Blog &#187; Twitter Updates for 2010-02-02</dc:creator>
		<pubDate>Tue, 02 Feb 2010 05:38:04 +0000</pubDate>
		<guid isPermaLink="false">http://dearauthor.com/wordpress/?p=17080#comment-231453</guid>
		<description>[...] read it here: http://dearauthor.com/wordpress/2010/01/31/is-macmillans-retail-price-maintenance-move-legal/ in reply to booksquare [...]</description>
		<content:encoded><![CDATA[<p>[...] read it here: <a href="http://dearauthor.com/wordpress/2010/01/31/is-macmillans-retail-price-maintenance-move-legal/" rel="nofollow">http://dearauthor.com/wordpress/2010/01/31/is-macmillans-retail-price-maintenance-move-legal/</a> in reply to booksquare [...]</p>
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		<title>By: Tweets that mention Is Macmillanâ€™s Retail Price Maintenance Move Legal? &#124; Dear Author: Romance Novel Reviews, Industry News, and Commentary -- Topsy.com</title>
		<link>http://dearauthor.com/ebooks/is-macmillans-retail-price-maintenance-move-legal/#comment-231444</link>
		<dc:creator>Tweets that mention Is Macmillanâ€™s Retail Price Maintenance Move Legal? &#124; Dear Author: Romance Novel Reviews, Industry News, and Commentary -- Topsy.com</dc:creator>
		<pubDate>Tue, 02 Feb 2010 04:29:59 +0000</pubDate>
		<guid isPermaLink="false">http://dearauthor.com/wordpress/?p=17080#comment-231444</guid>
		<description>[...] This post was mentioned on Twitter by mfmakichen, Keira, David Winnie, Erotic Romance, Robin L. and others. Robin L. said: And will add @jane_l&#039;s Dear Author piece: http://is.gd/7rfNr [...]</description>
		<content:encoded><![CDATA[<p>[...] This post was mentioned on Twitter by mfmakichen, Keira, David Winnie, Erotic Romance, Robin L. and others. Robin L. said: And will add @jane_l&#39;s Dear Author piece: <a href="http://is.gd/7rfNr" rel="nofollow">http://is.gd/7rfNr</a> [...]</p>
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		<title>By: kirsten saell</title>
		<link>http://dearauthor.com/ebooks/is-macmillans-retail-price-maintenance-move-legal/#comment-231363</link>
		<dc:creator>kirsten saell</dc:creator>
		<pubDate>Mon, 01 Feb 2010 18:06:08 +0000</pubDate>
		<guid isPermaLink="false">http://dearauthor.com/wordpress/?p=17080#comment-231363</guid>
		<description>&lt;i&gt;a retailer does a whole lot more than setting up a buy button and an automated shopping cart. There&#039;s logistics, fulfillment, customer care, shipping- and even that front end is a sizable piece of work.&lt;/i&gt;

We&#039;re talking about ebooks here. What shipping? What handling? What front end? It&#039;s a website and shopping cart. For 50-65%, that had better be some blammo awesome customer care I&#039;m getting...</description>
		<content:encoded><![CDATA[<p><i>a retailer does a whole lot more than setting up a buy button and an automated shopping cart. There&#39;s logistics, fulfillment, customer care, shipping- and even that front end is a sizable piece of work.</i></p>
<p>We&#8217;re talking about ebooks here. What shipping? What handling? What front end? It&#8217;s a website and shopping cart. For 50-65%, that had better be some blammo awesome customer care I&#8217;m getting&#8230;</p>
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		<title>By: Cheryl</title>
		<link>http://dearauthor.com/ebooks/is-macmillans-retail-price-maintenance-move-legal/#comment-231306</link>
		<dc:creator>Cheryl</dc:creator>
		<pubDate>Mon, 01 Feb 2010 06:27:51 +0000</pubDate>
		<guid isPermaLink="false">http://dearauthor.com/wordpress/?p=17080#comment-231306</guid>
		<description>#42, a retailer does a whole lot more than setting up a buy button and an automated shopping cart. There&#039;s logistics, fulfillment, customer care, shipping-- and even that front end is a sizable piece of work.</description>
		<content:encoded><![CDATA[<p>#42, a retailer does a whole lot more than setting up a buy button and an automated shopping cart. There&#8217;s logistics, fulfillment, customer care, shipping&#8211; and even that front end is a sizable piece of work.</p>
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		<title>By: Is Macmillan&#39;s Retail Price Maintenance Move Legal? &#124; Dear Author &#8230; &#124; The Web Video Company &#124; Web Video For Business</title>
		<link>http://dearauthor.com/ebooks/is-macmillans-retail-price-maintenance-move-legal/#comment-231271</link>
		<dc:creator>Is Macmillan&#39;s Retail Price Maintenance Move Legal? &#124; Dear Author &#8230; &#124; The Web Video Company &#124; Web Video For Business</dc:creator>
		<pubDate>Mon, 01 Feb 2010 01:16:44 +0000</pubDate>
		<guid isPermaLink="false">http://dearauthor.com/wordpress/?p=17080#comment-231271</guid>
		<description>[...] Link: Is Macmillan&#039;s Retail Price Maintenance Move Legal? &#124; Dear Author &#8230; [...]</description>
		<content:encoded><![CDATA[<p>[...] Link: Is Macmillan&#39;s Retail Price Maintenance Move Legal? | Dear Author &#8230; [...]</p>
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		<title>By: kirsten saell</title>
		<link>http://dearauthor.com/ebooks/is-macmillans-retail-price-maintenance-move-legal/#comment-231247</link>
		<dc:creator>kirsten saell</dc:creator>
		<pubDate>Sun, 31 Jan 2010 23:20:25 +0000</pubDate>
		<guid isPermaLink="false">http://dearauthor.com/wordpress/?p=17080#comment-231247</guid>
		<description>A contact lens maker got itself in hot water about a decade ago by selling the exact same lenses in different packaging for different prices. They sold them as &quot;disposable daily&quot; lenses at one price per pair, and as &quot;reusable monthly&quot; lenses at a &lt;i&gt;much&lt;/i&gt; higher price per pair. When consumers discovered they were paying more for the exact same lenses, they freaked and the authorities got involved.

What publishers are trying to do here is sell us completely different products for the same price. They argue that it&#039;s only the packaging that&#039;s different, because the text is the same, but if that&#039;s the case, we should be able to use that product the same way. We should be able to own it, share it, give it away or resell it when we&#039;re done with it. Because we&#039;re not permitted to use the product the same way, it can&#039;t be reasonably argued that it&#039;s the same product.

I&#039;m not interested in arguing over delayed releases. People wait for mmpb, they can wait for ebooks. It&#039;s no biggie, even though no amount of hooey blown up my ass will convince me simultaneous e and hardback releases will endanger hardback sales. If a lot of readers simply forget how badly they want those books in the months between release dates, that&#039;s the publisher&#039;s loss (and the author&#039;s), but it&#039;s no skin off readers&#039; noses. 

As for McMillan&#039;s spat with Amazon, I&#039;d remind people (especially McMillan authors), that this publisher pays on net for ebooks, and anything that increases net profits for the publisher will increase net royalties for the authors. It may also give publishers wiggle room to reduce cover prices (although I&#039;m not holding my breath that they will). It&#039;s hard to price a product reasonably when the middle man is taking half or more of your cover price, isn&#039;t it?

30% seems a more than fair cut for setting up a buy button and letting an automated shopping cart run the show. Taking 50% or more for what Mike Briggs referred to above as &quot;pushing a few electrons around&quot; is fucking insanity.</description>
		<content:encoded><![CDATA[<p>A contact lens maker got itself in hot water about a decade ago by selling the exact same lenses in different packaging for different prices. They sold them as &#8220;disposable daily&#8221; lenses at one price per pair, and as &#8220;reusable monthly&#8221; lenses at a <i>much</i> higher price per pair. When consumers discovered they were paying more for the exact same lenses, they freaked and the authorities got involved.</p>
<p>What publishers are trying to do here is sell us completely different products for the same price. They argue that it&#8217;s only the packaging that&#8217;s different, because the text is the same, but if that&#8217;s the case, we should be able to use that product the same way. We should be able to own it, share it, give it away or resell it when we&#8217;re done with it. Because we&#8217;re not permitted to use the product the same way, it can&#8217;t be reasonably argued that it&#8217;s the same product.</p>
<p>I&#8217;m not interested in arguing over delayed releases. People wait for mmpb, they can wait for ebooks. It&#8217;s no biggie, even though no amount of hooey blown up my ass will convince me simultaneous e and hardback releases will endanger hardback sales. If a lot of readers simply forget how badly they want those books in the months between release dates, that&#8217;s the publisher&#8217;s loss (and the author&#8217;s), but it&#8217;s no skin off readers&#8217; noses. </p>
<p>As for McMillan&#8217;s spat with Amazon, I&#8217;d remind people (especially McMillan authors), that this publisher pays on net for ebooks, and anything that increases net profits for the publisher will increase net royalties for the authors. It may also give publishers wiggle room to reduce cover prices (although I&#8217;m not holding my breath that they will). It&#8217;s hard to price a product reasonably when the middle man is taking half or more of your cover price, isn&#8217;t it?</p>
<p>30% seems a more than fair cut for setting up a buy button and letting an automated shopping cart run the show. Taking 50% or more for what Mike Briggs referred to above as &#8220;pushing a few electrons around&#8221; is fucking insanity.</p>
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		<title>By: brooksse</title>
		<link>http://dearauthor.com/ebooks/is-macmillans-retail-price-maintenance-move-legal/#comment-231245</link>
		<dc:creator>brooksse</dc:creator>
		<pubDate>Sun, 31 Jan 2010 23:15:28 +0000</pubDate>
		<guid isPermaLink="false">http://dearauthor.com/wordpress/?p=17080#comment-231245</guid>
		<description>@&lt;a href=&quot;#comment-231231&quot; rel=&quot;nofollow&quot;&gt;roslynholcomb&lt;/a&gt;: But it is the publishers who have brought about that expectation by not doing a better job of incorporating ebooks into their business model. It&#039;s the publishers who started releasing ebooks at the same time as the hardbacks, thereby creating the expectation that ebooks would be available at the same time.

As I stated, I believe ebooks are more on par with paperbacks. So I personally don&#039;t mind waiting for an ebook to be released along with the paperback release. I don&#039;t expect publishers to release both the hardback and paperback versions at the same time and charge readers the hardback price for the paperback version. So I don&#039;t know why the publishers started doing this the ebook version when it is clearly worth less than the hardback version. The publishers let that genie out of the bottle, now they have to deal with the backlash they created.

As a consumer, what I don&#039;t want is to pay jacked up prices for ebooks that are essentially stripped down versions of the paperback.  If they want consumers to pay higher prices for ebooks, they could at least include the cover image in the ebook.  I have never bought an epubbed book that did not include the cover image. I have never bought a Harlequin that did not include the cover image. Yet quite a few NY pubs who slap a hardback price on an ebook somehow can&#039;t manage to get the cover image in the file.

I don&#039;t even mind if they set two &lt;i&gt;suggested&lt;/i&gt; retail prices for ebooks, one for the hardback release and one for the paperback release.  But only if they (1) include &quot;extras&quot; that would add value to the &quot;hardback&quot; ebook release, (2) reduce the ebook price when the paperback comes out so it sells at paperback price, and (3) have the prices remain &lt;i&gt;suggested&lt;/i&gt; retail prices.  

Macmillan is currently not doing the second, their ebook prices are higher than the paperback version selling at the same time.  And they want to move away from the third toward fixed prices. It&#039;s the discounts offered by retailers that get me to try out new authors. If other NY publishers follow Macmillan and succeed in doing away with discounted prices for ebooks, I&#039;ll be buying less books by fewer authors.</description>
		<content:encoded><![CDATA[<p>@<a href="#comment-231231" rel="nofollow">roslynholcomb</a>: But it is the publishers who have brought about that expectation by not doing a better job of incorporating ebooks into their business model. It&#8217;s the publishers who started releasing ebooks at the same time as the hardbacks, thereby creating the expectation that ebooks would be available at the same time.</p>
<p>As I stated, I believe ebooks are more on par with paperbacks. So I personally don&#8217;t mind waiting for an ebook to be released along with the paperback release. I don&#8217;t expect publishers to release both the hardback and paperback versions at the same time and charge readers the hardback price for the paperback version. So I don&#8217;t know why the publishers started doing this the ebook version when it is clearly worth less than the hardback version. The publishers let that genie out of the bottle, now they have to deal with the backlash they created.</p>
<p>As a consumer, what I don&#8217;t want is to pay jacked up prices for ebooks that are essentially stripped down versions of the paperback.  If they want consumers to pay higher prices for ebooks, they could at least include the cover image in the ebook.  I have never bought an epubbed book that did not include the cover image. I have never bought a Harlequin that did not include the cover image. Yet quite a few NY pubs who slap a hardback price on an ebook somehow can&#8217;t manage to get the cover image in the file.</p>
<p>I don&#8217;t even mind if they set two <i>suggested</i> retail prices for ebooks, one for the hardback release and one for the paperback release.  But only if they (1) include &#8220;extras&#8221; that would add value to the &#8220;hardback&#8221; ebook release, (2) reduce the ebook price when the paperback comes out so it sells at paperback price, and (3) have the prices remain <i>suggested</i> retail prices.  </p>
<p>Macmillan is currently not doing the second, their ebook prices are higher than the paperback version selling at the same time.  And they want to move away from the third toward fixed prices. It&#8217;s the discounts offered by retailers that get me to try out new authors. If other NY publishers follow Macmillan and succeed in doing away with discounted prices for ebooks, I&#8217;ll be buying less books by fewer authors.</p>
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		<title>By: roslynholcomb</title>
		<link>http://dearauthor.com/ebooks/is-macmillans-retail-price-maintenance-move-legal/#comment-231244</link>
		<dc:creator>roslynholcomb</dc:creator>
		<pubDate>Sun, 31 Jan 2010 23:09:32 +0000</pubDate>
		<guid isPermaLink="false">http://dearauthor.com/wordpress/?p=17080#comment-231244</guid>
		<description>&lt;blockquote cite=&quot;&quot;&gt;I am also expected to wait 4-6 months for the e-format of mass market ppb @ double the price. That&#039;s what I object to.&lt;/blockquote&gt;

Now I agree that&#039;s ridiculous. If the paperback is already out, then, of course the ebook should be priced comparably to that. 

As I&#039;ve said before, I don&#039;t think hardbacks are going to exist much longer for all manner of reasons, and then this argument will become academic, but meanwhile, I think that those who have to have the book hot off the press then the premium price should prevail.</description>
		<content:encoded><![CDATA[<blockquote cite=""><p>I am also expected to wait 4-6 months for the e-format of mass market ppb @ double the price. That&#39;s what I object to.</p></blockquote>
<p>Now I agree that&#8217;s ridiculous. If the paperback is already out, then, of course the ebook should be priced comparably to that. </p>
<p>As I&#8217;ve said before, I don&#8217;t think hardbacks are going to exist much longer for all manner of reasons, and then this argument will become academic, but meanwhile, I think that those who have to have the book hot off the press then the premium price should prevail.</p>
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