I am so happy to see someone mention that the winner gets something cool from the contest. So much attention goes to Stephen King (which I totally understand) that some of the other elements of the contest gets lost.

One thing not mentioned, but I think is just as cool as the movie theaters, is that the winning trailer will also be played on transit buses in Los Angeles, Atlanta, Orlando, Milwaukee and Chicago for a week. That will give that video over 10 million impressions. Not as glamorous as the movie theater placement, but more people will see the video on the bus system than in the theater.